Ever wanted to easily display your latest projects on your website? From a hot water install to a complete kitchen renovation. SmartyrProjects allow you to easily add a project with your phone from the job site. The Smartyr way to manage your website.
Google had another search algorithm update in March 2025. This is the first for 2025 and follows the update in December 2024. Find out what we know about it and the potential impacts on your SEO.
Google announced on the 12th November that they had released their latest Google Algorithm core update. What do we know so far and should you be concerned. How to ensure you benefit from these updates.
The Australian Government announced a "Technology Investment Boost" for the 2022-2023 budget. But what exactly do they mean by this? The Technology Investment Boost is aimed at helping small business embrace the digital world by allowing them to claim an additional 20% on costs incurred.
Google is continually improving how they deal with Spam in their Business Profiles. So if you have a map listing and you've spammed it, you may get caught. Find out what Google did in 2021 to clean up this area.
There are new domain names coming to Australia in 2022. Have you registered for your business's yet? Find out about the new .au domain to complement your existing .com.au.
Probity Web Marketing has been hard at work the last 2 years building our own Digital Experience Platform (DXP). The first stage of this has been the Content Management System (CMS) that allows our clients to manage their own websites
The Probity Web Marketing team had a training day during the Cornavirus Pandemic to discuss what we see as the best way to structure and design a website moving forward from 2020. Of course social distancing was on the agenda.
How do you ensure your business survives the Coronavirus? How to not only keep your business running through the Coronavirus pandemic but how to set it up for success on the other side.
Are you a business servicing your local area? Do you want to be found on the internet when someone searches for your product or service in your local area? Do you want to be shown on Google Maps? Have you heard about Google My Business?
If you spend any money on marketing, you need to measure its' success. If you don't, how do you know you're not just flushing your money down the drain? Always treat marketing spend as an investment and look for a return on it.
What are the best sources of traffic for your website? Let's look at a few recent studies to see if we can come up with where you should be spending the bulk of your time and money.
What is the usage of Social Media Platforms in Australia? Is Facebook the only platform you need to worry about?
Recent survey by MOZ and Fractl shows some interesting results on the most effective digital marketing strategy.
Google Panda is aimed at improving the quality of websites on the web. It will penalise websites that have poor quality content. So if your website rankings have dropped, the Panda may have caught you.
Probity Web Marketing are looking for Sunshine Coast businesses to work with. We have proven results with SEO. Use a local business. Ask us how we can help.
What is Black hat and White hat SEO? What is the difference and what should you be using?
Not sure why your website has suddenly taken a hit on Google? It could be a result of Google catching up on the spammy techniques used to rank it. Find out what they are and what to do.
A large majority of SEO Companies use link building to optimise your search. But does this mean you should do it? Read about the history of link building and traps that can seriously impact your website.
Only 19% of Small Business have a Digital Marketing Strategy. Considering the proven results, why do so many of them still not get it? What are the main reasons?
Google has just announced that from April 21st, their algorithm will change so non mobile friendly websites will be penalised in mobile search. So if your website isn't mobile friendly, you need to act NOW.
We all keep hearing about Facebook and how as a small business owner you should be on it. But does it really work?
Google is currently emailing webmasters of websites that aren't mobile friendly. In the email they warn that it will affect their rankings on mobile search. Have you received one?
If you want your website to perform better and convert more leads and sales then you need to optimise it. One tool to help you achieve this is heatmaps. A heatmap will show where people are clicking so you can look for problem areas.
Google has recently stressed the importance of a mobile friendly website and will now tag a website as mobile friendly in search results. Don't miss out by having an old desktop website.
Google Apps is a collection of Google Applications that are grouped together into one account.
Well we've finally finished our move to Coolum Beach on the Sunshine Coast and are raring to go. As we mentioned in the previous post, we have been in a holding pattern for the last year and a half, but are now 100% focussed on growing our clients' and our businesses.
I noticed when I got back to blogging, that my last blog post was about the Sensis eBusiness Report 2009, so I thought it would be a good idea to get the latest report and see what’s changed. This report was compiled by Sensis in September 2010 and involved telephone surveys to 1800 Australian Small Businesses.
I would argue that this could sum up some Small Business Owners when it comes to the Internet.
Sensis undertakes a quarterly Questionnaire on business confidence for Small Business, called the Business Index. The June 2009 questionnaire focussed on how Small Business was utilising technology and the Internet.
I came across this amazing video on Youtube with interesting Stats on Social Media. It reinforces my opinion that any Business that is serious about growing into the future should focus on their online presence. The Internet (and Social Media) is here to stay, so don't get left behind.
I’ve just started reading Stephen Coveys “8th Habit” book and must say that I am inspired. If you haven’t read (or listened) to any of Covey’s stuff then I would definitely recommend it. It’s probably the most powerful stuff I have come across (up there with Napoleon Hill).
Previously at Probity Web & Print, we have focused solely on our Online Business Websites (using the GoodBarry Platform) as I believed that you'd be mad to want anything else. However, we have still from time to time, met people who really just want a simple 5 page Brochure site with a Contact Us Form.
Your website isn't your be all and end all of Marketing. As much as I stress the growing importance of the Internet in your Marketing Strategies, it is still only a part of it. This month I wanted to discuss where your website fits in and what are the advantages.
I recently came across an interesting Research report that was conducted in October 2007. It was commissioned by Google and they wanted to see what the relationship was between Newspaper Advertising and Internet searches.
The Chandon Supper Club has become one of Camp Quality’s most successful and exclusive fundraising events and is one of the hottest tickets on the social calendar.
This is an oldie but a goodie. If you've been receiving my Newsletters for a while, you would have received this before. But I thought, given the previous article, it was worth repeating.
Twitter is the latest thing in the Online Social Media Networking field. In the Neilson’s Media Service in October 2008, Twitter was the fastest growing Social Media Application and grew a staggering 343%. It was also heavily used by Barack Obama in his Election Campaign.
I recently joined Facebook, purely as a Business Marketing exercise. With Social Media becoming such an important part of an Internet Marketing Strategy, I thought I should start to seriously look into it. Afterall, I can't sell Online Business Websites and promote the use of the Internet to grow your business,
The start of the year is a great time to take some time out to review your business and set some goals for the year ahead. Even though my business operates on the Financial Year, I find that the first week of January is a great time to do my Budget and Cashflow Forecasts for the year ahead.
Merry Christmas and Happy New Year
I believe the obvious place to look at for spending your Marketing Dollars, is the Internet. But then I would, wouldn't I. Afterall, one of the Services we offer is Website Design. But hear me out.
Today I wanted to write a follow up to my last post on my frustration with the media and the "Financial Crisis". Specifically, I wanted to write about what I believe you should do if you are a Business Owner.
I've recently taken to changing Channels or turning off the Radio and TV, whenever I hear the words "Financial Crisis". Talk about a Media beat up.
Today I wanted to share with you a transcript from Napoleon Hill. Those of you who have been receiving my Newsletters, will know that I am a huge fan of Napoleon Hill. If you don't know who Napoleon Hill is, he is regarded as the father of success principles.
The MYOB Small Business Survey for July 2008 found that only 41% of Small Businesses have or utilise a website. With the growing usage of the Internet, I find this amazing. I honestly thought the figure would be up around 70%.
Many websites have been put together with no real thought to what you are trying to achieve. It's all well and good to have a fantastic looking website, but if it's not making you money, then it is a waste of money.
If you have anything to do with the internet, you have probably heard of Web 2.0. If you haven't, don't be so hard on yourself - I only heard about it 2 months ago. However, I believe that if you are in business you probably should start to become aware of it and look at ways to use it in your own business.